Unveiling customer insights
Customer knowledge is the core of marketing efforts and activities. With the help of accurate and efficient instruments for analysis, it is possible to determine the target audience of a company effectively. It also enables company officials to reach several customers at a time, thus making the communication meaningful. For example, behavioral analytics allows collecting data on how specific segments engage themselves with your brand and optimizing that to improve the level of engagement.

3. Personalization and Predictive Analytics
Personalization is no longer something that clients can choose to have; it has become a necessity that they have to embrace. Using big data, businesses are able to transition from the process of basic targeting into hyper-targeting. Again, there is a need for applying predictive analytics here with the aim of identifying future behaviors given the past behaviors. Just think how it would be to send an offer to a client to a certain product just when the customer is planning for a purchase. Estimative models make this a reality.

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https://salesmarkglobal.com/data-driven-customer-engagement/