Leads are not the same and not all of them are divided into hot, warm, and cold leads based on their level of interest. Some are relatively new to the market and are yet to create their brand consciousness while others are considering making a particular purchase.

Which is directly associated with the principle of personalization, because the delivered information is much more relevant, the leads that receive it are far more interested in it – and hence, farther more qualified.

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lead generation for benefiting businesses

https://salesmarkglobal.com/data-analytics-waterfall-campaigns/