Imagine you can have a helping hand who remembers every customer, what they like, and what they bought before. That’s what Customer Relationship Management or CRM is like for your business. It's a way so you can keep track of all your interactions with customers in one easy place. When you know your customers well, you can talk to them in a way that feels personal. You can offer them things they are actually interested in. Think about it – if a shopkeeper remembers your favourite tea, you are more likely to buy from them again, right? With CRM, you can do this on a large scale.

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